Liberty Asset Management was established in 1996 and is one of Ireland's leading independent financial firms. It is a wholly owned subsidiary of Friends First Holdings Limited; Friends First Life Assurance Company Limited is part of the same group. Friends First is a wholly-owned subsidiary of Eureko, a pan-European insurance group with a Standard & Poors credit rating of A-. As part of one of Europe's largest financial services groups, Liberty has access to resources on a European scale. We firmly believe that our clients will benefit from the financial strength and security offered by being part of a group with assets of over €100 billion* and operations in 13 countries.
* Source: Eureko B.V. figures as at 31st December 2007
Unlike some larger financial services organisations we place a very strong emphasis on customer focus amongst our staff. Our goal is to develop strong client relationships with regular contact with our customers throughout the year and not only on renewal date or when difficulties arise.