Liberty Asset Management was established in 1996 and is one of Ireland's leading independent financial firms. It is a wholly owned subsidiary of Friends First Holdings Limited; Friends First Life Assurance Company Limited is part of the same group. Friends First is a wholly-owned subsidiary of Eureko, a pan-European insurance group with total assets of €93 billion**.
Unlike some larger financial services organisations we place a very strong emphasis on customer focus amongst our staff. Our goal is to develop strong client relationships with regular contact with our customers throughout the year and not only on renewal date or when difficulties arise.
